As a professional photographer, I had the opportunity to create a series of business photos for a small and charming pet grooming salon – Furry Friend.
My task was to show how the owner Katja treats dogs and cats with great love and care. The salon, decorated with wooden details, exudes a warm and cozy homely atmosphere.
Plan and strategy before taking business photos.
I had a great starting point, because the client needed everything from the beginning. Why is this great? Simply because you have the opportunity to create a story from scratch that is intended for the target audience.
After analyzing the market, the client and I quickly came up with an idea and a way to present it. The goal was to create relaxed and warm photos that would get clients to get to know the client, trust her, and call her to schedule an appointment.
Before starting the shoot, I prepared a business photography plan and a strategy for how I wanted the final result to look. We did a little tidying up of the space before the shoot – so that only the essentials were visible in the photos.
My vision included photographing various grooming procedures, such as claw trimming, hair styling, and other services offered by the salon. A very specific plan was needed, as we jointly anticipated that we would need multiple photos for each piece of content that would be on the website. As well as a variety of photos for various marketing materials.
We also created business portraits of the owner, with pets.
Given that the owner is a woman, I wanted to emphasize feelings of warmth, comfort, happiness, and loveliness. I advised her on the best angles and different poses for optimal photos.
The furry animals also contributed a lot. It was really important that we agreed to use calm animals for the photo shoot, which were already used to being cared for.
Photo finishing and processing
After the shoot was complete, I carefully selected and processed the best images to create a cohesive and visually appealing series of business photos to be used on the website. I made sure that all the photos maintained a consistent tone of warmth and homeliness, depicting the strong bond between the owner and her furry friends.
Business photos showcase the love and care the owner gives to each pet, which instills trust and comfort in potential new clients. These photos will not only help the salon gain new clients, but also solidify the Furry Friend brand.
The entire photo series will give pet owners a sense of peace, knowing that their pets are in loving and caring hands.
Link to website - Dog and cat grooming salon Kranj
