Food photography
Professional food photos are an extremely effective tool for attracting guests to your bar, restaurant, hotel, or tourist farm.
What does professional food photography achieve?
With these advantages, you will have communication with consumers on a platter! This will bring you a more stable and profitable business.
Promotional food photos for the municipality of Logatec
Have you ever thought about why a new guest decided to visit your restaurant?
Who is your guest?
He may be your regular customer and recommend you to his acquaintances. Such recommendations from acquaintances or friends have the greatest credibility and are a great way to acquire new guests.
A guest can also be someone who found you at the last minute because they are in your area and browsing the web looking for something tasty and appealing.
It could be a guest who loves discovering new locations and exploring interesting culinary experiences.
It is very likely that all three types of guests will search for you online and on social networks before visiting and look for your current offer.
Now - how to convince them to come to you? And not to go to the competition? Here, high-quality and attractive food photography has a tremendous impact. This is the first impression, this is the feeling that the guest gets first.
You go out of your way to please every guest in person. Do you do that online too?
Make sure your food looks delicious, appetizing, appealing, and healthy in all your marketing materials! A bad, tasteless photo will do you more harm than good. A bad photo of your food can quickly give a visitor the impression that your food is bad too. And that's not what we want.
What is not visible is not unimportant. Behind the dish you serve to your guest, there are years of sacrifice, effort, even wrong decisions and sleepless nights. Everything that is not visible. That is why you deserve to invest in high-quality, top-notch photography of the dish, the ambiance and yourself.
Client of Castle Butchery
Make it easy for your guests to choose - let them choose you! It's easy with professional food photography.
Most new customers check out your offer online. Help them choose you. Let the guest be tempted by a good photo of the dish and a delicious picture of the dessert!
Naročnik: Gmajna burger
As I browse the culinary market, I see that there are still many opportunities to improve your market position.
Client of Castle Butchery
What is your advantage over your competition online?
A very strong message about you, your quality, professionalism, and last but not least, hygiene can be supported by top-notch photos of delicious food that entice the guest, so they reward you with a visit.
Client of Castle Butchery
Is food photography for a restaurant an expense or an investment?
I often hear in conversations with restaurateurs: “We just need something quick, just enough.” This is definitely not the right way to increase traffic, because with the Covid measures, the internet has become the first and often only connection between you and your guests. Even in uncertain times, make sure your online experience is top-notch, ordering is easy, and delivery is flawless.
Photography for the catalog, client: Rokmar
Food photography price
We definitely discuss the price of photography at the beginning. Every client has a budget, which I take into account when it comes to the scope of photography and all of my photography services.
Gastronomija slovenske Istre
Why a professional food photographer?
Food photography requires specialization from a photographer : knowledge of how to set up the light according to different types of food, so that the food looks delicious, attractive and makes everyone want to try it. It requires knowledge of a pleasant and interesting layout and arrangement of different dishes and utensils in the frame to show the desired story.
He/She must know various lighting tricks and tricks on how to keep food fresh during photography. I am happy to share the experience I have gained in creating your project.
Before you hire a professional photographer, it's worth knowing:
- Do you already have a visual image? What kind of photos do you need to enrich your marketing material?
- Also determine the budget for the overall strategy. Food photography, staff portrait photography, and restaurant photography should be included in the overall investment.
What is your marketing strategy? A strategy helps you to use photos and visual materials to your advantage in the most effective way. Also determine the budget for the entire strategy. Food photography, portrait photography of staff and photography of catering facilities should be included in the overall investment.
When is the right time for professional food photography?
As soon as possible. If you're just starting out – great, why not establish your restaurant as trustworthy from the start with great food and professional staff.
It is definitely easier and cheaper to set a visual image from the beginning to present yourself than to change something that doesn't work and you don't like somewhere in the middle.
Naročnik Torterija
The process of photographing food
1 1
Let's start with a conversation.
Let's talk about what you want and how you can achieve it. How to overcome the challenges that stand in the way of your goal?
2 2
Competition analysis
We review the competition in the area to see how to differentiate ourselves from them,
3 3
Visual draft
Creating a moodboard, a gallery of existing photos, that helps you set a goal for what you want to achieve.
4 4
Pre-recording preparation
Selection of kitchen accessories and utensils. Selection and production of various wallpapers. Let's talk about the necessary presence of a food stylist.
5 5
Filming day
Food, portrait and ambiance photography.
6 6
Final product
Post-production and delivery of photos in various formats.
Ice cream photography for a catalog, client: Rokmar
To enhance and enrich the ambiance, we can use various custom-made wallpapers made of wood, ceramics, plaster or other materials. I can also prepare the wallpapers myself - by agreement and according to your wishes.
Where to use professional photos to increase traffic and visits.
- The first step should definitely be your Google business page. This is where users can find you via Google Maps. With the help of clear and visually appealing photos in your profile, more clicks are guaranteed.
— On the websites of online providers Wolt and Glovo.
— On the TripAdvisor site, which is used by travelers and tourists looking for restaurant ideas.
— Ads on Ad words - Google.
— Ads on Facebook and Instagram.
— On the website.
— On social networks.
— On a menu or menu.
— Poster, billboard in the vicinity of the activity.
— In the local newspaper.
